In business, there are many levels of communication: one-one
communication, group communication, written communication, and marketing
communication to name a few. One way to
affect a business dynamic is to have poor communication in any one or worse all
areas. As communication channels are transferred,
interpreted, and applied to groups or
individuals, mixed messages or misconstrued meanings can be a start or demise
of organizational success.
Problems in communication begin as a domino effect. When one area of a business compromises its
value system, it affects the business structure in general. Good communication skills have to be in place
harmoniously, otherwise; conflict and chaos can tear down inter and intra
personal communication gateways.
In a company structure,
this type of communication (conflict and chaos) creates inefficiency. Meaning,
company allocates their resources inappropriately, raising cost for such things
as retraining or marketing to restore customer relationships. One example this occurs is when corporate
training within a company (intra) fails, and employees are lacking the skills
or the ability to develop and grow. Furthermore, lack of training affects
the relationship between (inter) clients and employees who will
eventually end business growth, leaving lack of revenue to succeed.
