Public Relations or Public Nightmare! Lesson #4

If you want your clients or the media to understand how your company works, its best that you do so in the form of public relations.  What you do not need is the media’s interpretation of your company to your clients.  If you find yourself in this situation more than likely, you are involved in some type of publicity. Whether this is good or bad information is not up to you. In order for a company to take control of its reputation, a company must make sure they research, plan, perform, communicate, and gain public interest through strategic yet deliberate activity (Camden, 2008).  This is the concept of public relations briefly.  It is not a one-way channel of communication such as with publicity, but rather a purposeful method to gain customers trust in a brand or a motto itself.